Expressing Evolution

A look into various types of video's on the topic of evolution provided interesting ways in which evolution can be expressed. It was interesting to note that very few of the video's had a smooth evolution, there were always gaps in the evolution story.

The Guinness Ad was entertaining. It looked at devolution instead of evolution but it was very effective in getting the point across about waiting.

http://www.youtube.com/watch?v=1t4sdgvy-pk&NR=1

The evolution of technology ad was an abstraction of the evolution of machinery to computers using animal forms. It would seem that most evolution sequences that involve animals always start in the ocean and eventually end up with humans.

http://www.youtube.com/watch?v=kzd1OiP27s0

This idea of small oceanic life form to human evolution is also explored in Fatboy Slims music video "right here right now"

http://www.youtube.com/watch?v=elX3Ol9ommc

A variation on this uncontrolled evolution is the deliberate transformation in the dove ad. Instead of having evolution without an end goal the dove ad serves to show that evolution can have an objective, but then again that would imply that when the evolution has stopped they have reached perfection.

http://www.youtube.com/watch?v=iYhCn0jf46U